Elevating Railways: Leveraging Resale for a Revolutionized Customer Journey Toward a Greener Future

In this session, Ouigo and Fairlyne will jointly present their best case study. Ouigo is the French low-cost rail service company, offering one class equivalent to second-class travel. Tickets start from €10 but are non-refundable and non-exchangeable. Fairlyne, a French startup founded in 2021, offers the first resale-as-a-service platform for the travel industry. This SaaS product enables operators to establish their secondary market.

Discover how Ouigo successfully launched a resale service with Fairlyne's Resale-as-a-Service platform. Ouigo revolutionized rail travel by offering budget-friendly tickets; however, their non-refundable policy caused frustration when plans changed. To promote eco-friendly travel and address this dissatisfaction, this session will unveil why they decided to collaborate with Fairlyne to implement resale.

Gilles de Richemond, CEO of Fairlyne, will present the implementation, highlighting seamless integration and user-friendly deployment. His extensive background in the travel industry and expertise will provide valuable insights into why the development of new services is essential to staying competitive and satisfying customer demands.

Sarah Panthou, Director Deputy Commercial & Marketing at Ouigo, will then present the results of the resale service implementation and how it addressed one of their challenges by optimizing train capacity and enhancing customer satisfaction. She will also emphasize the importance of promoting rail travel and meeting customer expectations.

These two companies will highlight how the deployment of new services is part of the strategy to promote rail usage, a greener mode of transport and how resale played a significant role in customer satisfaction. #Mobility #Distribution #Technology #Sales #Transformation