Quo vadis, Rural Destinations?

ITBBerlin

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The corona pandemic has cast a spotlight on destinations in rural areas that were previously underrepresented in the tourism discourse. Was this just a brief blink of an eye or have rural destinations managed to generate sustainable success from the unexpected awareness of the urban area? The panel will discuss the current political and economic situation of rural areas and would like to give an outlook on how entrepreneurial tourism business models of small and medium-sized enterprises can generate success of these developments in the long term. #Destinations

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